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About  Mili®

Intellectual Properties Corporation of Malaysia Certificate - Trade Mark No. 00000617

 

® is one of the leading brands in East Malaysia and the North Borneo region. The ® brand of building material products includes metal roofing, lipped channel, steel truss and red clay brick.  The ® brand is legally registered with PHIM (Intellectual Properties Corporation of Malaysia) under the trade mark Act 1976 Class 6 with Trade Mark No: 00000617 since year 2000. In addition, the Registration of Trade Mark for “ ® Roof and Steel Truss System” in Class 6 under Trade Mark No: 05013895 was added in 19th August 2005.  The PHIM had issued the sole rights to use and advertise the ® in any kind of media commercially.

Research and Development

Our research and development team is led by a team of Professional Engineers and Designers with vast related experiences. The R&D team continuously maintains and upgrades the quality of our products and services. In achieving these goals for our valued Customers, the team embarked on 5 Fundamental Criteria’s (FC) during product development:

  • Innovation (I)
  • Material and Strength Optimization (MSO)
  • Cost Effectiveness (CE)
  • Performance Assurance (PA)
  • Durability (D)
  • Delivery Efficiencies (DE)

Prior to any launching of new products, we conduct thorough research, trails and feedback survey with various installers, contractors and end-users.


In maintaining our quality and competitiveness advantages, we will continue to build our intangible asset through branding and patenting our products.

We have successfully registered some of our products, like; BEnatile, BEnatile+O profile with PHIM (Intellectual Property Corporation of Malaysia) under “Akta Reka Bentuk Perindustrian 1996”. (Reg. No. MY-04-00087). By virtue of this registration, we are the sole legal and rightful owner of these products with reference to the pattern, shape and configuration, as effect from 11th Feb 2004.  All our other product profiles are in accordance to 5 FC standards.

PHIM Certificate MY04-00087 Design1

PHIM Certificate MY04-00087 Design 2
 
 
Chung Huat Industries Sdn Bhd

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